This statistic displays the TV share of voice of supermarkets in the Netherlands in 2018, by supermarket chain. In this year, Jumbo had a TV advertising budget of nearly 30 percent of the total TV advertising spending. This was slightly higher than market leader Albert Heijn, which was responsible for 24 percent of the total expenditure that year.
TV share of voice of supermarkets in the Netherlands in 2018, by supermarket chain
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Screenforce. (January 28, 2019). TV share of voice of supermarkets in the Netherlands in 2018, by supermarket chain [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/978376/tv-share-of-voice-supermarkets-in-the-netherlands-by-chain/
Screenforce. "TV share of voice of supermarkets in the Netherlands in 2018, by supermarket chain." Chart. January 28, 2019. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/978376/tv-share-of-voice-supermarkets-in-the-netherlands-by-chain/
Screenforce. (2019). TV share of voice of supermarkets in the Netherlands in 2018, by supermarket chain. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/978376/tv-share-of-voice-supermarkets-in-the-netherlands-by-chain/
Screenforce. "Tv Share of Voice of Supermarkets in The Netherlands in 2018, by Supermarket Chain." Statista, Statista Inc., 28 Jan 2019, https://www.statista.com/statistics/978376/tv-share-of-voice-supermarkets-in-the-netherlands-by-chain/
Screenforce, TV share of voice of supermarkets in the Netherlands in 2018, by supermarket chain Statista, https://www.statista.com/statistics/978376/tv-share-of-voice-supermarkets-in-the-netherlands-by-chain/ (last visited October 31, 2024)
TV share of voice of supermarkets in the Netherlands in 2018, by supermarket chain [Graph], Screenforce, January 28, 2019. [Online]. Available: https://www.statista.com/statistics/978376/tv-share-of-voice-supermarkets-in-the-netherlands-by-chain/