Statistics report with key figures on buy now, pay later (BNPL) company Klarna
Klarna is one of the world's most well-known buy now, pay later (BNPL) companies. How does the Swedish company perform and what are its key takeaways?
This report aims to provide an overview of the company and brand Klarna. It aims to bring together several content pieces that focus on the company, whilst also adding more detailed information. The chapters in this study are as follows:
1. Financials
This chapter brings together several company figures, including revenue and GMV or gross merchandising volume, a metric similar to gross payment volume.
2. Usage
How many users does Klarna have across the world, including countries like Poland, France, and Germany?
3. Brand awareness
This chapter explores how consumers interact with Klarna online and whether merchants use the technology or not.
4. Trends
Klarna does more than B2C buy now, pay later (BNPL), as it explores B2B BNPL as well as banking services within Germany. This chapter reveals some of these activities.
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