severely impacted the United States' restaurant industry. Due to social distancing measures, many restaurants were forced to close their doors to in-person customers, resulting in a rise in takeout and delivery orders. Many restaurants, which previously did not deliver, were forced to do so during the pandemic. Some chose to provide their own delivery services, while others relied on online food delivery providers. Online ordering platforms, such as DoorDash and Grubhub, benefited from this change in consumers' dining habits. During a 2022 survey asking
, DoorDash took the lead with over 50 percent of respondents indicating they used the service.
Online restaurant delivery landscape in the U.S.
From 2022, the
revenue of the online food delivery market in the U.S. was forecast to see a steady increase over the next five years. The
number of users forecast for the online food delivery market in the U.S. was also expected to grow year-over-year during this period. Despite the widespread use of third-party apps and websites that are designed to facilitate the restaurant-to-consumer delivery process, there are many
U.S consumers who prefer using a restaurant’s app or website for delivery. During a 2021 survey that asked consumers in the U.S. whether they preferred using a restaurant's own app or website for food delivery, the majority of respondents, 67 percent, stated that they preferred using a restaurant's own app or website. Meanwhile, the remaining 33 percent stated that they preferred using another method, such as a third-party app or website.
How did quick service restaurants adapt to the COVID-19 pandemic?
Although more consumers preferred ordering via a restaurant’s app or website for delivery than a third-party app, a 2021 survey found that the
leading food ordering method for U.S. QSRs was via phone call, with 36 percent of respondents stating that this was the case. When looking at the
leading reasons for choosing a QSR for delivery in the U.S., the majority of respondents stated that price was the most important factor. Meanwhile, as a result on the coronavirus pandemic, the number of QSR food delivery app users grew considerably. From February 2020 to January 2021, the
change in monthly net installations of QSR delivery apps in the U.S. saw fluctuations. This was particularly extreme in March 2020, where app installations experienced a sharp increase due to the onset of the pandemic.
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