Many Consumers Distrust Advertising and Brands

Brands are increasingly seen as part of a detached establishment. According to research commissioned by the Trinity Mirror conducted by Ipsos Mori, it's not just politicians and the media who the general public seems to have grown increasingly weary of. This trend in distrust can also be observed in the relationship between the consumer and brands. According to the poll, almost 70 percent of British from the age of 16 years upwards say they distrust advertising and more than 40 percent don't just lack faith in advertising but distrust the brands themselves.