Chocolate brands consumers plan on purchasing for Easter in the United States in 2023

Published by
Nils-Gerrit Wunsch,
Oct 27, 2023
In 2023, Hershey's was the most popular chocolate brand for the Easter or Passover holiday among consumers in the United States. Approximately 35 of respondents stated in a survey conducted between late January and early February that year that they plan on purchasing Hershey's chocolate for Easter or Passover. Moreover, about 27 of respondents stated that they plan to buy Reese's that day.

Chocolate brands consumers plan on purchasing for Easter in the United States in 2023

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Release date

June 2023

Region

United States

Survey time period

January 25, 2023 to February 5, 2023

Number of respondents

1,736 respondents

Age group

18-64 years

Supplementary notes

In relation to the Easter and Passover holdiay, respondents were asked: "Which chocolate brands do you plan on buying?"

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