Voice Assistants

Siri Remains The Most Used Mobile Voice Assistant

Even though Android is the dominant operating system on the smartphone market, Apple’s Siri leads the U.S. market for voice assistants on mobile phones with 45.65 percent. Even though available on most Android devices, the Google Assistant only has a market share of 28.9 percent while Samsung’s Bixby even ranks below Amazon’s Alexa, a voice assistant which is not native to any Smartphone.

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The chart shows the market share of voice assistants in the U.S.

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U.S.: consumer preference on in-car voice assistant types 2023
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Smartphone market share worldwide 2012-2025, by vendor
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Smartphone market share worldwide quarterly 2009-2025, by vendor
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U.S.: preferred in-car voice assistant feature by consumers 2023
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Best-selling smartphone models in Japan 2025, by market share
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Smartphone market share held by vendors in India Q1 2017-Q3 2025

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