Share of smartphone shipments worldwide from 2012 to 2016, by vendor

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This statistic shows the global market share (of shipments) held by leading smartphone vendors in the years from 2012 to 2016. As of 2013, the market leader in this industry was Samsung with a 31.3 percent share of all shipments.
Global smartphone market share - additional information

The increase in Samsung’s share in the global smartphone market between 2012 and 2013 coincided with the decrease in shipments of Apple’s iPhone. Samsung has seen its popularity steadily increase since it held just a 4.3 percent of the smartphone vendor market at the beginning of 2010. This has also been reflected in Samsung’s share in the overall mobile phone market which has risen from 17.5 percent in the fourth quarter of 2010 to 24.3 percent three years later.

Apple remains the second most popular smartphone vendor based on shipments, despite its share falling from 18.7 percent in 2012 to 15.3 percent in 2013. At the beginning of 2012, 23 percent of all new smartphones sold were iPhones, but this figure fell to 15.5 percent at the start of 2014. Sales of the iPhone nevertheless peaked in the first quarter of 2014 with over 51 million units purchased and almost 170 million units were sold in the whole of the 2014 fiscal year. This marks a 20 million unit increase from the amount sold in 2013. The iPhone generated considerable revenue for Apple with sales of the device amounting to over 100 billion U.S. dollars in 2014. The iPhone therefore accounts for more than 50 percent of Apple’s total global revenue, and it generated 56 percent of the company’s revenue in the final quarter of 2014.
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Release date
February 2017
Survey time period
2007 to 2016

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