Smartphone vendor market share in China 2014-2020

As of the first quarter of 2020, Huawei accounted for the highest market share of smartphone shipments in China at 42.6 percent, which is significantly higher than the second and third largest competitors, namely OPPO and Vivo.

Development of Chinese smartphone market

  Having contributed massively to the Chinese economy in the last decade, the smartphone industry has been a rather successful industry in China for a long time. This success has even started to spread overseas, mainly from the leading vendors Huawei, OPPO and Xiaomi. Since 2011, the number of smartphone shipments in China has steadily increased, reaching over 460 million units in 2016 at the highest ever shipment. However, the figure dropped slightly since 2017, and continue to below 400 million units from 2018. Despite this decline, more smartphones were sold in China than in any other country in the world.

Smartphones in China

  Over 60 percent of Chinese are using a smartphone in 2018, leaving around 30 percent of the population without. In 2014, there were 482.7 million smartphone users in China. By 2019, this figure is expected to reach almost 750 million and subsequently exceed 850 million by 2023. In terms of operating systems, Google’s Android holds more than 80 percent of the market share, whereas Apple’s iOS accounts for about 20 percent of the smartphone operating system market in China. Despite the relatively easier access to cheap smartphones in the market, Chinese consumers still considered the practicalities, namely the internal memory and processor, as the most importantly factor when buying a phone, even much more than the price level and photo qualities.

Vendors' market share of smartphone shipments in China from 1st quarter 2014 to 1st quarter 2020

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Source

Release date

May 2020

Region

China

Survey time period

Q1 2014 to Q1 2020

Supplementary notes

* Lenovo 2015 Q1 includes shipments from its subsidiaries including Motorola.
Data for 2019 Q1 was not published.

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Statistics on "Smartphone market in China"

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