Digital Voice Assistants (DVAs) in the U.S. (Statista Survey)

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Digital Voice Assistants in the U.S. (Statista Survey)

This dossier provides exclusive statistical information about digital voice assistants in the United States based on surveys conducted and compiled by Statista. The dossier includes data on various aspects of consumer behavior as well as U.S. residents' opinions on the voices of digital assistants as well as levels of product recognition.

Table of contents

  • 1. Digital voice assistant (DVA) awareness
    • Digital voice assistant regular usage rates in the U.S. 2017

    • Microsoft Cortana awareness rates in the U.S. 2017

    • Amazon Alexa awareness rates in the U.S. 2017

    • Google Assistant awareness rates in the U.S. 2017

    • Apple Siri awareness rates in the U.S. 2017

  • 2. DVA voice satisfaction
    • Satisfaction with the voice of Microsoft's Cortana in the U.S. 2017

    • Satisfaction with the voice of Amazon's Alexa in the U.S. 2017

    • Satisfaction with the voice of Google Assistant in the U.S. 2017

    • Satisfaction with the voice of Apple's Siri in the U.S. 2017

  • 3. DVA characteristics
    • Preferences for digital voice assistant genders in the U.S. 2017

    • Importance of gender options for virtual assistants among residents in the U.S. 2017

    • Opinion on voice characteristics of Microsoft's Cortana in the U.S. 2017

    • Opinion on voice characteristics of Amazon's Alexa in the U.S. 2017

    • Opinion on voice characteristics of Google Assistant in the U.S. 2017

    • Opinion on voice characteristics of Apple's Siri in the U.S. 2017

  • 4. Trends, benefits, and dangers of DVAs
    • U.S. consumer virtual assistant usage scenarios 2017

    • Situations in which U.S. residents would use a virtual shop assistant 2017

    • Opinion of the benefits of virtual assistants among U.S. residents 2017

    • Opinion on the danger of virtual assistants among U.S. residents 2017

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