Smartphone market share held by vendors in India Q1 2016-Q4 2019

In the fourth quarter of 2019, Xiaomi had the largest market share of 27 percent in the country's smartphone market. This graph displays the smartphone market share held by the top vendors in India from the first quarter of 2016 to the fourth quarter of 2019.

Smartphone market share in India – additional information

The number of smartphone users in India, the second most populous country in the world, was on the rise. In 2015, there were about 239 million smartphone users in the country. This figure was forecasted to jump to nearly 382 million by 2018. By 2021 the share of the population in India that used a smartphone was predicted to rise to 33.3 percent. This growth can also be observed in the volume of smartphone shipments in India. The number of smartphone shipments in India increased from 3.53 million units in the second quarter of 2012 to 27.5 million units in the second quarter of 2016. Projections were optimistic for the coming years, as India was forecasted to account for about 12.5 percent of the global smartphone market by 2020.

South Korean giant Samsung, a leader in the global smartphone market, had been the top smartphone vendor in India since early 2013, when the company held about 30 percent of the market share. As of the fourth quarter of 2016, Samsung accounted for about a quarter of the smartphone market in India. Xiaomi, was the second-largest smartphone vendor in the country, with a 10.7 percent share.

Smartphone market share held by vendors in India from 1st quarter 2016 to 4th quarter 2019*

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Release date

February 2020



Survey time period

Q1 2016 to Q4 2019

Supplementary notes

*Previous reports have been accessed for 2016 and 2017 figures.

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