Smartphone market share in India – additional information
The number of smartphone users in India, the second most populous country in the world, is on the rise. In 2015, there were about 239 million smartphone users in the country. This figure is forecast to jump to nearly 382 million by 2018. By 2021 the share of the population in India that use a smartphone is predicted to rise to 33.3 percent. This growth can also be observed in the volume of smartphone shipments in India. The number of smartphone shipments in India increased from 3.53 million units in the second quarter of 2012 to 27.5 million units in the second quarter of 2016. Projections are optimistic for the coming years, as India is forecast to account for about 12.5 percent of the global smartphone market by 2020.
South Korean giant Samsung, a leader in the global smartphone market, has been the top smartphone vendor in India since early 2013, when the company held about 30 percent of the market share. As of the fourth quarter of 2016, Samsung accounted for about a quarter of the smartphone market in India. Xiaomi, is the second largest smartphone vendor in the country, with 10.7 percent share.