Smartphone market share held by vendors in India Q1 2016-Q4 2022

Xiaomi became one of the leading smartphone brands in India since the end of 2016, and suppressed Samsung in market share the first time in the fourth quarter of 2017. In the three of the four quarters of 2022, Xiaomi maintained its leading position of the market share. Meanwhile, Samsung’s market position was further challenged by Vivo and Realme since end of 2019.

Smartphone market share in India

The number of smartphone users in India, the second most populous country in the world, was on the rise. In 2020, there were about 696 million smartphone users in the country. This figure was forecasted to jump to nearly 974 million by 2025. By 2022 the share of the population in India that used a smartphone was predicted to rise to 31.3 percent. This growth can also be observed in the volume of smartphone shipments in India. The number of smartphone shipments in India increased from 3.53 million units in the second quarter of 2012 to 29.6 million units in the fourth quarter of 2022.

Major players

South Korean giant Samsung, a leader in the global smartphone market, had been the top smartphone vendor in India since early 2013, when the company held about 30 percent of the market share, until the end of 2017. But its position has been challenged by the Chinese smartphone manufacturer Xiaomi. Since its founding in 2010, Xiaomi has quickly risen to the top of China's crowded technology market and is now one of the leading consumer electronics manufacturers globally. The company specializes primarily in smartphones, but is also active in other markets.