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Smartphone market share held by vendors in India Q1 2016-Q3 2020

In the third quarter of 2020, Samsung had the largest market share of 24 percent in the country's smartphone market. This was the first time since second quarter of 2017 that Samsung gained the highest market share in any quarter. Xiaomi had a steep decline of six percent, a feat witnessed for the first time since 2016.

Smartphone market share in India – additional information

The number of smartphone users in India, the second most populous country in the world, was on the rise. In 2015, there were about 239 million smartphone users in the country. This figure was forecasted to jump to nearly 382 million by 2018. By 2021 the share of the population in India that used a smartphone was predicted to rise to 33.3 percent. This growth can also be observed in the volume of smartphone shipments in India. The number of smartphone shipments in India increased from 3.53 million units in the second quarter of 2012 to 27.5 million units in the second quarter of 2016. Projections were optimistic for the coming years, as India was forecasted to account for about 12.5 percent of the global smartphone market by 2020.

South Korean giant Samsung, a leader in the global smartphone market, had been the top smartphone vendor in India since early 2013, when the company held about 30 percent of the market share. As of the fourth quarter of 2016, Samsung accounted for about a quarter of the smartphone market in India. Xiaomi, was the second-largest smartphone vendor in the country, with a 10.7 percent share.

Smartphone market share held by vendors in India from 1st quarter 2016 to 3rd quarter 2020*

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In cooperation with
Counterpoint Research
Release date

November 2020



Survey time period

Q1 2016 to Q3 2020

Supplementary notes

*Previous reports have been accessed for 2016 and 2017 figures.

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Statistics on "Smartphone market in India"

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