Video Game Sales Are Extremely Seasonal
As millions of Americans are kicking off their holiday shopping season this weekend, Black Friday and Cyber Monday deals involving video game hard- and software are among the hottest bargains once again this year.
And while total video game industry sales from January through October are down more than 10 percent compared to the same period of 2018, it won't be until the end of December that we find out whether 2019 will be remembered as a successful year for the gaming industry or not.
As the following chart shows, video game sales are extremely seasonal. According to the NPD Group, video game spending usually peaks in November and December, with monthly sales that are often more than three times as high as they are during the rest of the year.
This chart shows monthly video game industry sales in the United States.