Video game industry in the United States - additional information
Although the largest regional market in terms of sales as well as number of gamers is Asia Pacific, the United States is also an important player within the global video games industry. In fact, many consider the United States as the birthplace of gaming as we know it today, fueled by the arcade game fever in the ’60s and the introduction of the first personal computers and home gaming consoles in the ‘70s. Furthermore, the children of those eras are the game developers and game players of today, the ones who have driven the movement for better software solutions, better graphics, better sound and more advanced interaction not only for video games, but also for computers and communication technologies of today.
In 2018, the video game market in the United States was valued at an estimated 19.08 billion U.S. dollars, around three billion more than in 2014. It is projected that the market will be worth 20.3 billion by the end of 2020. As video game software and hardware make popular gifts for gamers of all ages, sales usually spike around the Holiday season, which starts in late October. In December 2016, a total of 2.78 billion dollars were spent on gaming-related products, considerably more than in July that year, for example, when total gaming sales reached only 480 million U.S. dollars. In general, summer months are when the industry generates the least amount of money.
But the video game industry in the United States is not only growing, it is also changing in many ways. Due to increased internet accessibility and development of technologies, more and more players are switching from single-player console or PC video games towards multiplayer games, as well as social networking games and last, but not least, mobile games, which are gaining tremendous popularity around the world. In fact, recent years have shown increased consumer spending on mobile games in the United States, with average annual amounts growing from 60 to 77 U.S. dollars per capita.