Freemium is the No.1 Pricing Strategy in Most App Categories

For any app developer trying to earn money with its own apps, the pricing strategy is one of the key decisions to make. According to data published by Distimo, the best bet for developers is a freemium model. In seven of the Apple App Store's 10 largest categories, the majority of revenue comes from in-app purchases in free apps.

Description

This chart breaks down the revenue of each of the App Store's 10 primary categories, between freemium apps with in-app purchases, paid apps and paid apps with in-app purchases.

Download Chart
Number of active apps from the Apple App Store 2008-2023
Apple App Store: quarterly growth of available apps as 2015-2022
Distribution of free and paid iOS apps 2019-2024
Premium statistics
Number of applications submitted to the iTunes App Store 2017-2023
Global leading downloads iOS mobile apps 2024
Premium statistics
Apple App Store: apps for the U.S. market Q2 2022, by category

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