Facebook Paid $42 Per WhatsApp User

When Facebook announced that it would pay a total of $19 billion to acquire WhatsApp, many were astouned by the price. Considering WhatsApp's huge and immensely engaged user base though, $19 billion doesn't seem as much anymore. Assuming an active user base of 450 million, Facebook paid around $42 for each of WhatsApp's users. The users of Facebook, LinkedIn and Twitter are all valued considerably higher if market capitalization and active users are taken into account. Was WhatsApp a bargain after all?

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This chart compares how highly users of different social networks / messaging services are valued.

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Countries with the most Facebook users 2025
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Latin America: countries with most Facebook users 2025
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UK: Facebook audience 2025, by gender
Number of monthly active WhatsApp users 2013-2025
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Facebook: distribution of global audiences 2025, by age and gender
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UK: Facebook users 2018-2025

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