Twitter is an online social networking service that enables users to send short 280-character messages called tweets. According to recent social media industry figures, Twitter currently ranks as one of the leading social networks worldwide based on active users. As of the fourth quarter of 2019, Twitter had 152 million monetizable daily active users (mDAU) worldwide. Registered users can read and post tweets as well as follow other users via update feed. As of December 2019, former U.S. President Barack Obama was the most-followed celebrity on Twitter with over 110.8 million followers.
Recent social media data also proves that Twitter usage is becoming increasingly prominent during events. Live-tweeting happenings such as sporting events or television airings has become a popular way for consumers to engage online with others while sharing their thoughts on current experiences. According to industry measurements, TV series such as AMC’s The Walking Dead or HBO's Game of Thrones are currently ranked amongst the most popular television series online, based on their Twitter online buzz per episode and Twitter audience size. Twitter has also become an increasingly important tool in politics, with many elected officials, governments, and ministries having official Twitter accounts to make announcements and engage with the general population.
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In the following 7 chapters, you will quickly find the 57 most important statistics relating to "Twitter".