In 2019, the company’s revenue amounted to 3.46 billion U.S. dollars with a net income of over 1.47 billion U.S. dollars. The majority of company revenues are generated via advertising. The company went public in November 2013 and is ranked as one of the largest U.S. internet companies with a market capitalization of approximately 33 billion U.S. dollars as of February 2021.

Twitter has consistently been named as one of the most popular social networks of teenagers in the United States. However, in recent survey periods, the social network has lost most of its market share to mobile competitor Instagram and more importantly, Snapchat.

Recent social media data also proves that Twitter usage is becoming increasingly prominent during events. Live-tweeting happenings such as sporting events or television airings has become a popular way for consumers to engage online with others while sharing their thoughts on current experiences. According to industry measurements, TV series such as AMC’s The Walking Dead or HBO's Game of Thrones are currently ranked amongst the most popular television series online, based on their Twitter online buzz per episode and Twitter audience size. Twitter has also become an increasingly important tool in politics, with many elected officials, governments, and ministries having official Twitter accounts to make announcements and engage with the general population.

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