Twitter - Statistics & Facts
Twitter is an online social networking service that enables users to send short 140-character messages called tweets. According to recent social media industry figures, Twitter currently ranks as one of the leading social networks worldwide based on active users. As of the first quarter of 2017, Twitter had 328 million monthly active users. Registered users can read and post tweets as well as follow other users via update feed. As of March 2017, Katy Perry was the most-followed celebrity on Twitter with more than 96 million followers.
In 2016, the company’s revenue amounted to 2.53 billion U.S. dollars with a net loss of 457 million U.S. dollars. The majority of company revenues are generated via advertising. The company went public in November 2013 and is ranked as one of the largest U.S. internet companies with a market capitalization of approximately 13.1 billion U.S. dollars as of August 2015.
Twitter has consistently been named as one of the most popular social networks of teenagers in the United States. However, in recent survey periods, the social network has lost some of its market share to mobile competitor Instagram and more recently, Snapchat.
Recent social media data also proves that Twitter usage is becoming increasingly prominent during events. Live-tweeting happenings such as sporting events or television airings has become a popular way for consumers to engage online with others while sharing their thoughts on current experiences. According to U.S. Millennials, live-tweeting events makes them more fun and 67 percent would also follow hash tags related to events. According to industry measurements, TV series such as AMC’s The Walking Dead or HBO's Game of Thrones are currently ranked amongst the most popular television series online, based on their Twitter online buzz per episode and Twitter audience size.
Twitter - Important statistics
- 1. Company overview
+Global Twitter revenue 2010-2016- Twitter: annual revenue 2010-2016, by segment
- Twitter: quarterly revenue 2011-2017
- Twitter: quarterly revenue 2013-2017, by segment
- +Annual net income of Twitter 2010-2016
- Twitter: quarterly net income 2012-2017
- Twitter: total number of data removal requests as of H2 2016
- +Twitter: data removal requests from countries and institutions H2 2016
- +Twitter: user data requests from federal agencies and governments H2 2016
- +Monthly copyright takedown notices submitted to Twitter 2013-2016
- 2. Benchmark
- Most popular social media apps in the U.S. 2017, by audience
- Most popular social media apps in the U.S. 2017, by reach
- Most popular social media apps in the U.S. 2017, by engagement
- Top mobile app publishers in the U.S. 2017, by audience
- Top mobile app publishers in the U.S. 2017, by user reach
- +Top digital publishers in the U.S. 2017, by audience
- +Top digital publishers in the U.S. 2017, by user reach
- Reach of social media used by U.S. teens and young adults 2017
- +Most frequently accessed social network of U.S. users 2017
- Social media awareness in the U.S. 2017
- 3. User demographics
- Twitter: number of worldwide users 2014-2020
- Leading Twitter markets worldwide 2016
- Twitter: number of monthly active users 2010-2017
- Twitter: number of monthly active U.S. users 2010-2017
- Twitter: number of monthly active international users 2010-2017
- Twitter: usage penetration in the United States 2014-2020
- U.S. online adults using Twitter 2009-2016
- Twitter: distribution of U.S. users 2016, by age
- +Number of U.S. Twitter users 2016, by age
- +Share of U.S. internet users who use Twitter 2016, by age group
- +Share of U.S. internet users who use Twitter 2016, by gender
- Share of U.S. internet users who use Twitter 2016, by urbanity
- Share of U.S. internet users who use Twitter 2016, by educational degree
- 4. Marketing
- Twitter: global mobile internet advertising revenue 2014-2018
- +Twitter: share of U.S. digital display ad revenues 2016-2019
- Twitter: monthly brand profile follower growth 2016-2017
- Twitter: average monthly tweets by brand profiles 2016-2017
- Twitter: average monthly retweets by brand profiles 2016-2017
- Most-followed apparel brands on Twitter 2017
- Most-followed beauty brands on Twitter 2017
- Most-followed retailers and consumer merchandise brands on Twitter 2017
- +Business discovery methods on Twitter worldwide 2016
- +Actions taken after discovering businesses on Twitter worldwide 2016
- 5. Media and events
- +Fastest Twitter accounts to reach 1 million followers 2015
- Twitter accounts with the most followers worldwide 2017
- Twitter: world leaders with the most Twitter followers 2017
- Twitter: most retweets 2016
- +Share of U.S. social TV activity on Twitter 2016, by weekday
- Most social TV series in the United States 2017
- +Twitter: online buzz of U.S. TV specials 2016-2017
- +Twitter: online buzz of U.S. tv series 2016-2017
- +U.S. Twitter user sentiment regarding #BlackLivesMatter movement 2013-2016
- U.S. share of race-related tweets that were tied to current events 2015-2016
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