In 2016, the company’s revenue amounted to 2.53 billion U.S. dollars with a net loss of 457 million U.S. dollars. The majority of company revenues are generated via advertising. The company went public in November 2013 and is ranked as one of the largest U.S. internet companies with a market capitalization of approximately 13.1 billion U.S. dollars as of August 2015.
Twitter has consistently been named as one of the most popular social networks of teenagers in the United States. However, in recent survey periods, the social network has lost some of its market share to mobile competitor Instagram and more recently, Snapchat.
Recent social media data also proves that Twitter usage is becoming increasingly prominent during events. Live-tweeting happenings such as sporting events or television airings has become a popular way for consumers to engage online with others while sharing their thoughts on current experiences. According to U.S. Millennials, live-tweeting events makes them more fun and 67 percent would also follow hash tags related to events. According to industry measurements, TV series such as AMC’s The Walking Dead or HBO's Game of Thrones are currently ranked amongst the most popular television series online, based on their Twitter online buzz per episode and Twitter audience size.