Lower market share, higher revenues
While the analysis shows Facebook losing market share in the UK, this doesn’t appear to have significantly hampered their ability to generate revenue. Facebook UK Limited generated approximately 211 million British pounds in revenue during 2015, a figure that increased to over billion British pounds in 2019. The company’s total European revenue amounted to 6.5 billion U.S. dollars as of the first quarter of 2021.
Growth in active users
As well as rising revenues, Facebook has also seen a slow increase in the number of monthly active users (MAUs) across Europe. During the first quarter of 2015 Facebook attracted 307 million MAUs, a figure that would rise to 423 million by the first quarter of 2021. Globally, Facebook had 2.85 billion MAUs in the first quarter of 2021.