Facebook: share of social network website visits in the United Kingdom (UK) 2015-2020

Based on the analysis of StatCounter, Facebook’s market share reached 37.27 percent in the United Kingdom (UK) as of January 2020. Since August 2019, the figure has been declining evre since.

Lower market share, higher revenues

   While the analysis shows Facebook losing market share in the UK, this doesn’t appear to have significantly hampered their ability to generate revenue. Facebook UK Limited generated approximately 211 million British pounds in revenue during 2015, a figure that skyrocketed to 1.27 billion British pounds in 2017. This represents slightly less than a third of the company’s total European revenue.   

Growth in active users

As well as rising revenues, Facebook has also seen a slow increase in the number of monthly active users (MAUs) across Europe. During the first quarter of 2015 Facebook attracted 307 million MAUs, a figure that would rise to 381 million by the fourth quarter of 2018. Globally, Facebook had 2.38 billion MAUs in the first quarter of 2019.

Social network web visit share* held by Facebook in the United Kingdom (UK) from January 2015 to January 2020

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Release date

January 2020


United Kingdom

Survey time period

January 2015 to January 2020

Supplementary notes

*StatCounter calculates the statistics based on more than 15 billion hits online per month from more than 3 million member sites worldwide.
Includes desktop, mobile, tablet and console.

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Statistics on "Social media usage in the United Kingdom (UK)"

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