Tablets: The Hype is Over

On Tuesday, Apple is likely to unveil its latest iPad. However, it remains to be seen if a new generation of the iPad can boost flagging sales. In fact, the tablet hype seems to be over already with both IDC and Gartner revising their sales forecasts for this year, predicting a downward trend. According to media reports, the primary reason for this is the fact that people are not changing/upgrading their tablets so often. Additionally many people see little use for tablets in their everyday lives. The new rising star in the world of mobile devices seems to be the phablet. According to IDC, phablet sales are set to increase in 2014 by over 200 percent compared with 2013.

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This chart shows a worldwide mobile device sales forecast.

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Tablet shipments worldwide from 2nd quarter 2010 to 2nd quarter 2026 (in million units)
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Apple's iPad's share of tablet shipments worldwide from 1st quarter 2012 to 4th quarter 2025
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Tablet shipments worldwide from 2024 to 2029 (in million units)
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Tablet shipments worldwide from 1st quarter 2014 to 4th quarter 2025, by vendor (in millions)
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Apple iPad tablet unit shipments worldwide from 1st quarter 2012 to 4th quarter 2025 (in million units)
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Market share of tablet operating systems (OS) worldwide from 1st quarter 2016 to 3rd quarter 2026

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