Global market share held by Apple's iPad of global tablet shipments 2012-2019

Apple’s iPad had a share of 36.5 percent in the global tablet market in the fourth quarter of 2019. As the first mass-market tablet, the iPad has dominated the global tablet market since its release in 2010, although its market leader position has seen growing challenges in recent years, with competitors such as Samsung, Huawei and Amazon getting their shares of the pie.


A tablet, short for tablet computer, is a mobile computing device with a relatively large touchscreen. It is a popular consumer electronic device now, with more than one hundred million of tablets selling worldwide each year. It is forecast that by 2021, global tablet penetration rate will reach 18.9 percent. Like traditional PCs, tablets also use different operating systems to run different applications and functions. Android is the most popular tablet operating system as of the first quarter of 2019, followed by Apple’s iOS and the Windows system.

Apple's iPad market share of global tablet shipments from 1st quarter 2012 to 4th quarter 2019*

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Release date

January 2020



Survey time period

2012 to 2019

Supplementary notes

*The source did not publish data for every quarter.

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Statistics on "Tablets"

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