Apple’s iPad had a share of almost 36 percent in the global tablet market in the second quarter of 2024. As the first mass-market tablet, the iPad has dominated the global tablet market since its release in 2010, although its market leader position has seen growing challenges in recent years, with competitors such as Samsung, Huawei and Amazon getting their shares of the pie.
Tablet
A tablet, short for tablet computer, is a mobile computing device with a relatively large touchscreen. It is a popular consumer electronic device now, with more than one hundred million of tablets selling worldwide each year and a revenue of almost 54 billion U.S. dollars expected for 2024. Like traditional PCs, tablets also use different operating systems to run different applications and functions. Apple iPadOS is the most popular tablet operating system as of the second quarter of 2024, followed by Android and the Windows system.
Apple's iPad market share of global tablet shipments from 1st quarter 2012 to 2nd quarter 2024
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IDC. (August 2, 2024). Apple's iPad market share of global tablet shipments from 1st quarter 2012 to 2nd quarter 2024 [Graph]. In Statista. Retrieved November 01, 2024, from https://www.statista.com/statistics/268711/global-market-share-of-the-apple-ipad-since-2010/
IDC. "Apple's iPad market share of global tablet shipments from 1st quarter 2012 to 2nd quarter 2024." Chart. August 2, 2024. Statista. Accessed November 01, 2024. https://www.statista.com/statistics/268711/global-market-share-of-the-apple-ipad-since-2010/
IDC. (2024). Apple's iPad market share of global tablet shipments from 1st quarter 2012 to 2nd quarter 2024. Statista. Statista Inc.. Accessed: November 01, 2024. https://www.statista.com/statistics/268711/global-market-share-of-the-apple-ipad-since-2010/
IDC. "Apple's Ipad Market Share of Global Tablet Shipments from 1st Quarter 2012 to 2nd Quarter 2024." Statista, Statista Inc., 2 Aug 2024, https://www.statista.com/statistics/268711/global-market-share-of-the-apple-ipad-since-2010/
IDC, Apple's iPad market share of global tablet shipments from 1st quarter 2012 to 2nd quarter 2024 Statista, https://www.statista.com/statistics/268711/global-market-share-of-the-apple-ipad-since-2010/ (last visited November 01, 2024)
Apple's iPad market share of global tablet shipments from 1st quarter 2012 to 2nd quarter 2024 [Graph], IDC, August 2, 2024. [Online]. Available: https://www.statista.com/statistics/268711/global-market-share-of-the-apple-ipad-since-2010/
