Worldwide tablet shipments - additional information
Around 174 million units of tablets were shipped worldwide in 2016, with shipments peaking at just under 53 million units in the final quarter of the year. Of these shipments throughout the year, 93.4 million were shipped in Europe, making it the largest region for the shipment of tablets. Shipments in this region are expected to increase further in the coming years with the number set to reach over 100 million units by 2017. The Asia Pacific region is the second largest regional market with 89.7 million tablet shipments in 2016 and a further 99.8 million forecast to be shipped in 2017.
Android overtook Apple’s iOS as the most popular operating system in 2012 and as of the beginning of 2015, almost 36 percent of all tablets that were shipped worldwide ran on the Android operating system. iOS remains the second most popular operating system, holding a shipment share of 12.6 percent.
Apple is the leading tablet vendor, holding a share of 13.1 percent of global tablet shipments in the last quarter of 2016. The company has nevertheless seen its market share in the tablet market decline in recent years. This has coincided with the rise of Samsung, whose tablets run on Android, which has seen its market share rise from 7.3 percent in the last quarter of 2012 to 15.1 percent in the last quarter of 2016. Overall Samsung shipped just over eight million units of tablets in the fourth quarter of 2016, in comparison to the 13.1 million shipped by Apple, which generated the company revenue of almost 4.3 billion U.S. dollars.