Apple Still Leads the Shrinking Tablet Market
When Apple launched the iPad in 2010, it was supposed to be the new iPhone. And for a while it actually looked that way. Once again, Apple had taken a concept that others had tried before, applied its secret sauce to make it “magical” and once again it had worked. The iPad was an instant success, and in its wake, the whole tablet market took off. Within three years, worldwide tablet shipments increased more than tenfold, reaching 220 million in 2013.
That’s when things slowly started to go awry. First came the realization that people would use their (unsubsidized) tablets longer than they would use their phones. Then smartphones grew larger and larger, putting the need to buy an additional device into question for many consumers. 2016 marked the second consecutive year of decline for the tablet market, with global sales coming in roughly 25 percent short of peak sales in 2014.
Different from the situation in the smartphone market however, Apple has yet to lose its lead in the tablet market. According to IDC, the company sold 42.6 million iPads last year, beating its closest rival Samsung by 16 million units.
- Global tablet market share forecast 2012-2017, by segmentGlobal tablet market share forecast 2012-2017, by segment
- Apple vs. Samsung: U.S. tablet market share Q2 2010-Q4 2011Apple vs. Samsung: U.S. tablet market share Q2 2010-Q4 2011
- Android tablet market share in the United States in February 2012Android tablet market share in the United States in February 2012
- Apple's revenue worldwide 2004-2016Apple's revenue worldwide 2004-2016
- Leading kids brands in the U.S. 2016Leading kids brands in the U.S. 2016
- Forecast number of tablet users worldwide 2013-2020Forecast number of tablet users worldwide 2013-2020
- Tablet unit shipments in the U.S. 2016-2021Tablet unit shipments in the U.S. 2016-2021
- Tablet sales revenue in the U.S. 2016-2021Tablet sales revenue in the U.S. 2016-2021
- Who may use the "Chart of the Day"?
- The Statista "Chart of the Day", made available under the Creative Commons License CC BY-ND 3.0, may be used and displayed without charge by all commercial and non-commercial websites. Use is, however, only permitted with proper attribution to Statista. When publishing one of these graphics, please include a backlink to the respective infographic URL.
- Which topics are covered by the "Chart of the Day"?
- The Statista "Chart of the Day" currently focuses on two sectors: "Media and Technology", updated daily and featuring the latest statistics from the media, internet, telecommunications and consumer electronics industries; and "Economy and Society", which current data from the United States and around the world relating to economic and political issues as well as sports and entertainment.
- Can Statista create customized charts?
Absolutely! For information on tailor-made and sector-specific
Charts of the Day, please contact Robin Hüdepohl