Tablet vendors global unit shipments 2012-2020, by quarter

This statistic shows global shipment figures for the top media tablet brands from the third quarter of 2011 to the most recent quarter. In the first quarter of 2020, Apple tablet shipments amounted to 6.9 million units. Apple has consistently shipped the most tablets, although more recently Amazon has been steadily and significantly increasing their shipment numbers.

Tablet vendors shipments – additional information

The number of tablet shipments worldwide, after reaching it's peak of 270 million units in 2014, is forecast to decrease to just 138 million units by 2022. Europe, Asia Pacific, and North America are the largest regional markets in the world. Apple is the leading tablet vendor worldwide in terms of shipments. Since the iPad’s introduction to the consumer market in 2010, Apple has sold about 415 million units worldwide. As a pioneer in the tablet market, Apple’s iPad market share amounted to 60 percent at the beginning of 2012. However, despite the release of new versions of the iPad to the consumer market, Apple’s competitors have gained ground and started taking over a greater market share. Nevertheless, Apple remains the market leader. In the fourth quarter of 2017 alone, Apple shipped 13.2 million iPads worldwide, about Samsung, Lenovo and Huawei combined in that particular quarter.

Samsung, the South Korean-based semiconductor, telecom and technology giant, is the second largest tablet vendor in the world. In 2017, Samsung shipped about 25 million tablets worldwide. Samsung’s market share has been slowly increasing over the years – from around seven percent in the second quarter of 2011 to 15 percent seven years later. Lenovo, a Chinese technology company, has also been growing in the tablet market, going from shipping 600 thousand units in the first quarter of 2013 to 3.1 million tablets in the fourth quarter of 2017.

Global tablet unit shipments by vendor from 3rd quarter 2011 to 1st quarter 2020 (in millions)*

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Release date

April 2020



Survey time period

2011 to 2020

Supplementary notes

*The source did not publish data for every quarter.

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Statistics on "Samsung Electronics"

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