Sponsored post by Booking.com
Pop Culture Drives Travelers' Destination Decisions
When comparing Gen-Z and millenials with Gen-X, it is pehaps unsurprising that the digital native generations are more likely to be influenced by social media, TV shows and movies than Gen-Xers. Yet, in a 2023 survey of travelers almost a quarter of Gen-Xers surveyed indicated that Facebook and Instagram were influencing factors in their decision to book a trip to a destination.
Description
This inforgraphic shows the factors influencing customers' decision to book a trip to a certain destination, by generation.
Leading benefits of social media marketing according to marketers worldwide 2026
Share of marketing budgets allocated to social media marketing in the U.S. 2021-2031
Social media marketing spend in Serbia 2024, by platform
Changes in use of video platforms for social media marketing purposes worldwide 2026
Major challenges in social media marketing for Chinese advertisers 2024
Social media marketing spend in Serbia 2017-2024
Related Infographics
Any more questions?
Get in touch with us quickly and easily.
We are happy to help!
Statista Content & Design
Need infographics, animated videos, presentations, data research or social media charts?