Sponsored post by Booking.com
Pop Culture Drives Travelers' Destination Decisions
When comparing Gen-Z and millenials with Gen-X, it is pehaps unsurprising that the digital native generations are more likely to be influenced by social media, TV shows and movies than Gen-Xers. Yet, in a 2023 survey of travelers almost a quarter of Gen-Xers surveyed indicated that Facebook and Instagram were influencing factors in their decision to book a trip to a destination.
Description
This inforgraphic shows the factors influencing customers' decision to book a trip to a certain destination, by generation.
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