Influence of social media on older generation solo travelers in the U.S. 2014

This statistic shows the influence of social media on older generation solo travelers in the United States as of July 2014. During the survey, 77 percent of the participants cited that social media sites had no influence on their decision to take their most recent solo trip.

What influence, if any, did social media have on your decision to take your most recent solo trip?

Share of respondents
No inluence77%
Minor12%
Moderate6%
Strong5%
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Source

Release date

December 2014

Region

United States

Survey time period

July 9 to 27, 2014

Number of respondents

881 respondents

Age group

45+

Special properties

have taken at least one solo 50+ mile trip away from home with a two-night stay in the past two years

Method of interview

Online survey

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