Why do people use social media?
The vast majority of people in the UK still use their social media accounts to stay in touch with friends, according to research conducted by Deloitte. 65 percent of people aged 16 to 24 use social media to find out what their friends are doing while 53 percent send messages directly to their friends. Read more on the Independent.
Description
This chart shows the biggest motivations behind social media use in the UK in 2015.
Active social media users in the United Kingdom (UK) 2025
Social media users in the United Kingdom 2018-2029
Social media ad reach in the United Kingdom 2025, by platform
UK: young social media users and mental health impacts 2025
UK: young social media users and sleep impacts 2025
UK: young social media users and spending less time online 2025
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