Apps
90% Of All iOS Apps Are Zombies
Apple is ready to carry out some "spring cleaning" of its App Store. It announced in an email last Thursday that it will remove apps that “no longer function as intended, don’t follow current review guidelines, or are outdated.” The following chart shows why Apple feels that step is necessary. 90 percent of all apps in the App Store are invisible or "zombies". Such apps can only be found by directly searching for them, according to analytics firm Adjust.
Number of active apps from the Apple App Store 2008-2023
Apple App Store advertising conversion rate worldwide 2022, by industry
Small mobile app developers joining the Apple App Store 2022, by region
Apple App Store app updates 2024, by frequency
Number of applications submitted to the iTunes App Store 2017-2023
Apple App Store: quarterly growth of available apps as 2015-2022
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