The Decline of Newspaper Advertising Continues

The Newspaper Association of America published its quarterly advertising report this week and the results are not good. Whoever hoped that Newspaper advertising had already hit rock bottom was disappointed. In the second quarter, advertising revenues of American newspapers declined another 6 percent to $5.7 billion.

Since the second quarter of 2003 print ad revenues have declined by more than $6 billion, a loss that the $500 million raise in online ads is nowhere near covering. Accounting for inflation, the past quarter marks a 30-year low in newspaper advertising.