Disney Could Benefit From Twitter Reach Boost

This data from Verto Analytics shows the reach of the leading digital publishers in the US. With an eye to the potential bid for Twitter from The Walt Disney Company, the chart shows a possible motivating factor for a takeover. Twitter, for all of its problems certainly has good reach. At 89 percent, this level of access to an audience is way ahead of Disney's current 44 percent and a possible reason for the mooted bid.