Disney - Statistics & Facts

Published by Amy Watson, May 17, 2019
About 90 years after his creation of the famous Mickey Mouse, Walt Disney’s legacy continues to entertain children and adults alike around the world. In 2018, Disney was among the largest companies in the world in terms of market value, and ranked as the joint-fourth most reputable company in the world. The Walt Disney Company is not only a strong and well-recognized brand, but it is also a quite profitable one. In total, the company generated more than 59 billion U.S. dollars in revenue in 2018.

Initially founded as a cartoon studio in 1923, the Walt Disney Company has grown and diversified on a large scale, operating in such industries as media networks, parks and resorts, studio entertainment and consumer products. Walt Disney’s media network business is the most profitable division of the company, accounting for over forty percent of Disney’s total global revenue in 2018. The Disney Channel, ESPN, History, Lifetime, A&E, FYI, LMN are a few examples of Disney-owned channels. The Walt Disney Company is also one of the leading film studios in the world, responsible for some of the most expensive movie productions in the industry, as well as some of the most hotly-anticipated titles. The Walt Disney Studios owns The Muppets Studio, the highly successful Pixar Animation Studios, Marvel Entertainment, and George Lucas’ Lucasfilm.

Walt Disney was intent on entertaining off-screen as well as on-screen. With 150 million attendees in 2017, Disney is by far largest amusement park chain in the world and, in 2018, generated over 20 billion U.S. dollars in revenue from its theme parks alone. Aside from the park and resort business, Disney also has a strong presence in the cruise industry. American travelers rated Disney as the best large-ship cruise line, and the seventh best midsized-ship cruise line in 2018.

In the consumer market, Disney is the leading company in licensed merchandise worldwide in 2017. Disney Consumer Products’ global retail sales stood at 53 billion U.S. dollars in 2017; Meredith, its closest competitor in the market, registered a total of 23.2 billion U.S. dollars in sales during the measured period. In 2018, the Walt Disney Company’s revenue from consumer products was about 3.06 billion U.S. dollars in licensing and publishing, and about 1.59 billion U.S. dollars in retail and other segments.

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Walt Disney Company

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Media networks

Parks & resorts

Studio entertainment

Consumer products

Interesting Statista reports

Statista Industry Report - NAICS Codes 512, 515
Statista Digital Market Outlook - Segment Report

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