Whole Foods Stores

Will the Whole Foods Deal Boost Amazon Fresh Availability?

While Amazon has repeatedly dabbled with the idea of opening more brick-and-mortar stores in the past, Friday’s announcement that the company has agreed to acquire the upscale grocery chain Whole Foods for more than $13 billion still came as a surprise.

The acquisition, Amazon’s largest by far, makes sense for a number of reasons however. In addition to Whole Foods’ 450+ stores which generated $15.7 billion in sales and $500+ million in net profit last year, Amazon also gets access to the grocer’s distribution and procurement network.

As our chart illustrates, Whole Foods’ 444 stores in the U.S. are sprawled across 43 states, giving Amazon convenient locations for in-store pickups of Amazon Fresh orders as well as storage and cooling capacity to facilitate last-mile delivery of fresh goods.

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This chart shows the sprawl of Whole Foods' 444 stores across the United States.

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Physical store sales value of Amazon in the United States (U.S.) and worldwide from fourth quarter 2019 to first quarter 2026 (in million U.S. dollars)
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Number of physical retail stores owned by Amazon from December 2018 and July 2020
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Number of stores of Whole Foods Market worldwide from 2008 to 2017
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Number of monthly visits per geolocated device to Amazon Fresh and Whole Foods stores in the U.S. from September 2020 to April 2021
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Net sales of Whole Foods Market worldwide from 2012 to 2017 (in million U.S. dollars)
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Year-over-year change in visits to Amazon and Whole Foods stores in the United States in 4th quarter 2022, by indicator

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