Amazon's revenue by geography

Amazon Excels on Home Turf

by
,

For a company known to be a global e-commerce leader, Amazon is surprisingly dependent on its home market. According its latest annual report, Amazon generated two thirds of its revenue in the United States last year. With U.S. sales amounting to $90.3 billion, the company’s domestic business is more than six times as large as its largest international market, which is Germany with $14.1 billion in sales.

What’s even more surprising, given Amazon’s international growth ambitions, is the fact that the company’s dependence on the home market is increasing. The percentage of sales Amazon generates in the United States grew from 61% in 2014 to 66% in 2016. Notably absent from Amazon’s largest international markets is China, where Amazon struggles to compete with local players.



Infographic: Amazon Excels on Home Turf | Statista
 Report
Related Infographics
  • Brand Value
    Google is the World's Most Valuable Brand, with Apple a Close Competitor

    This chart shows the brand value of the 10 most valuable brands (in billion U.S. dollars) and the year-over-year percentage change

  • Artificial Intelligence (AI) worldwide
    Google Leads the Race for AI Domination

    This chart shows how many artificial intelligence startups selected tech companies have acquired since 2012.

  • Amazon
    Amazon Dwarfs U.S. Retailers in Terms of Market Cap

    This chart ranks U.S. retail companies by their market capitalization on May 15, 2017.

  • Amazon
    Amazon Sprints Ahead in the Voice-Enabled Speaker Market

    This chart shows which voice-enabled speakers Americans use in 2017.

  • Brand Value
    America's Favorite Brands

    This chart shows the net favorability of the 'most loved brands' in the U.S. in 2017.

You may also be interested in...
Infographic Newsletter

Statista offers daily infographics about trending topics covering Media and Society.

Download & Reference
More statistics about...
Show more
You may also be interested in...
FAQ
Who may use the "Chart of the Day"?
The Statista "Chart of the Day", made available under the Creative Commons License CC BY-ND 3.0, may be used and displayed without charge by all commercial and non-commercial websites. Use is, however, only permitted with proper attribution to Statista. When publishing one of these graphics, please include a backlink to the respective infographic URL.

Which topics are covered by the "Chart of the Day"?
The Statista "Chart of the Day" currently focuses on two sectors: "Media and Technology", updated daily and featuring the latest statistics from the media, internet, telecommunications and consumer electronics industries; and "Economy and Society", which current data from the United States and around the world relating to economic and political issues as well as sports and entertainment.

Can Statista create customized charts?
Absolutely! For information on tailor-made and sector-specific Charts of the Day, please contact Robin Hüdepohl
(robin.huedepohl@statista.com).