Amazon's revenue by geography
Amazon Excels on Home Turf
For a company known to be a global e-commerce leader, Amazon is surprisingly dependent on its home market. According its latest annual report, Amazon generated two thirds of its revenue in the United States last year. With U.S. sales amounting to $90.3 billion, the company’s domestic business is more than six times as large as its largest international market, which is Germany with $14.1 billion in sales.
What’s even more surprising, given Amazon’s international growth ambitions, is the fact that the company’s dependence on the home market is increasing. The percentage of sales Amazon generates in the United States grew from 61% in 2014 to 66% in 2016. Notably absent from Amazon’s largest international markets is China, where Amazon struggles to compete with local players.
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- Number of Amazon Video subscribers in Western Europe 2015-2021Number of Amazon Video subscribers in Western Europe 2015-2021
- Most popular U.S. Amazon product categories 2016Most popular U.S. Amazon product categories 2016
- Most popular Apple App Store categories 2017Most popular Apple App Store categories 2017
- Ad-selling companies worldwide: digital advertising market share 2016-2019Ad-selling companies worldwide: digital advertising market share 2016-2019
- Digital display ad revenue in the U.S. 2016-2019, by companyDigital display ad revenue in the U.S. 2016-2019, by company
- Total and e-commerce U.S. retail trade sales 2000-2015Total and e-commerce U.S. retail trade sales 2000-2015
- Value of the leading retail brands worldwide 2017Value of the leading retail brands worldwide 2017
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