Amazon Fresh vs. Whole Foods loyalty score 2021

Data based on geolocated U.S. mobile users showed that consumers visited Amazon Fresh stores more often than Whole Foods Markets when the two stores were within 20 miles' distance. Between September 2020 and April 2021, Amazon fresh reported an average monthly loyalty score of 3.42 points, while Whole Foods did not go over 2.53 monthly visits per device.

Number of monthly visits per geolocated device to Amazon Fresh and Whole Foods stores in the U.S. from September 2020 to April 2021

Characteristic	Amazon Fresh	Whole Foods Market
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Release date

May 2021

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Region

United States

Survey time period

September 2020 to April 2021

Supplementary notes

Monthly Loyalty Score defined as visits per device in a month.
Data based on visits of comscore-verified monthly active users geolocated in the U.S.
Whole Foods Market locations nearby Amazon Fresh locations were determined by placing a radius of 20 miles around an Amazon Fresh location, and pinpointing the closest Whole Foods Market location to the Amazon Fresh location within that radius.

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