Industry revenue of food and beverage service activities in Italy 2011-2023
Increasing economic activities, active tourism, demand for healthier and quality food and digital interventions are among the key factors driving the Italian food and beverages market, which is expected to clock revenues of over 70 billion U.S. dollars by the end of 2019. The restaurants and mobile food service segment is expected to account for the largest share in 2019, followed by the beverages serving activities and event catering and other food services activities.
AFH consumption and demand for organic foods are on the rise
With an increase in per capita income and a decline in the number of people per household in the country, away from home (AFH) food consumption has witnessed strong traction over the last decade. At the same time, there is also an increasing demand for healthy organic foods as consumers increasingly adopt healthier lifestyles, often willing to pay more for the same. As a result, many specialty restaurants including those that serve only organic food, have mushroomed around the country over the last few years, with their number having increased by nearly 150% during 2007-2016.
Sales of wine and cola to drive the beverages market
Italy not only leads the chart as the largest wine producer globally but also stands among the top three countries in terms of consumption. In fact, Italians consumed a little over 40% of the total wine produced in 2018. Along with Wine, Cola based drinks are another key driver of the beverages market. In fact, around 13 million hectoliters of Cola-based drinks were sold in 2018, a nearly two-fold rise compared to 2012.
AFH consumption and demand for organic foods are on the rise
With an increase in per capita income and a decline in the number of people per household in the country, away from home (AFH) food consumption has witnessed strong traction over the last decade. At the same time, there is also an increasing demand for healthy organic foods as consumers increasingly adopt healthier lifestyles, often willing to pay more for the same. As a result, many specialty restaurants including those that serve only organic food, have mushroomed around the country over the last few years, with their number having increased by nearly 150% during 2007-2016.
Sales of wine and cola to drive the beverages market
Italy not only leads the chart as the largest wine producer globally but also stands among the top three countries in terms of consumption. In fact, Italians consumed a little over 40% of the total wine produced in 2018. Along with Wine, Cola based drinks are another key driver of the beverages market. In fact, around 13 million hectoliters of Cola-based drinks were sold in 2018, a nearly two-fold rise compared to 2012.
