Our research and content philosophy
The data revolution has only just begun. Today, more data is collected and made available than ever before. Statista is your trustworthy and objective data partner that helps you keep an overview and turn data into information and insights.
Our mission is to enable our clients and customers to make the best decisions. To ensure this, over 200 experienced and well-versed Statista research experts and analysts track the latest developments and current trends in over 170 markets and industries every day. Our pool of experts is our and your greatest resource here, as we believe that only real people can extract meaningful and contextualized insights from an abundance of available data.
Throughout our whole data research, analysis, and publishing process, our irrevocable quality standards take precedence above everything: neutrality, transparency, and relevance. But, most importantly, we always keep in mind that your trust in us is at the core of our work.
Our Statista Research Department
How we work
Quality as the key driver
Statista constantly conducts independent, objective, and
insight-driven research using more than 22,500 sources.
All sources are continuously curated for relevance and
reliability, and we naturally provide full transparency
about them.
All content on the Statista platform undergoes a tested
multi-stage peer-review process prior to publication.
All our market sizing and forecasts are based on the most
up to date analytical measures and latest available data.
Always up to date and current
Statista proactively tracks the latest trends and developments
in over 170 industries and markets by screening and evaluating
thousands of external sources, reports, and databases. Every day.
For over 160 countries.
Our consumer and expert surveys provide insights into current
consumer and industry trends that really matter. The Global Consumer
Survey alone provides up-to-date insights into consumption and media
usage based on over 400,000 consumers.
Dedicated to insights and context
Our analyst team thrives on identifying patterns through a
permanent, structured analysis of massive sets of raw data.
Our research experts’ main goal is to identify the underlying
context in data to provide on-point insights.
To facilitate insight, we reduce complexity: We prepare the
data in a very structured, easily comprehensible way, allowing
our customers to focus on the real issues–and make the right
decisions.
Behind the scenes
I am constantly screening the market for esteemed data partners in order to source the most exclusive and valuable data for Statista.
When preparing consumer and expert surveys, I love putting myself in our clients’ mindset to understand what insights would be valuable to them.
At Statista we strive to provide relevant and accurate data that can assist our customers from a multitude of fields and levels of expertise.
My work at Statista taught me to really understand data and facts – a value I apply for our customers every day.
As Statista grows, so does the amount of data used in our market models, making our analyses ever more detailed and comprehensive.
The most thrilling thing for me is to work out the dynamics and trends within my industry, especially how digitalization is challenging everything.