• Monster Beverage's net sales 2020

In 2020, Monster Beverage’s global net sales amounted to nearly 4.6 billion U.S. dollars. The beverage company’s net sales increased with each consecutive year since 2008, when the numbers stood at an estimated one billion U.S. dollars.

Monster Beverage

Monster Beverage is an American Beverage company, headquartered in Corona, California, owned by The Coca-Cola Company. Monster Beverage is best-known for the energy drink named Monster Energy; however, the company produces a number of other products under the Monster brand, such as Espresso Monster, Monster Rehab, and Monster Dragon Tea, which is a tea-based energy drink.

Monster in the U.S.

Monster Beverage sold around 420 million Monster Energy drinks in the United States in 2019, a slight decrease in units compared to the previous year. This translated to over 1.1 billion U.S. dollars’ worth of sales. Over the past decade, the company’s market share in the United States has grown fairly steadily: what was just under a single percent in 2008, turned into an almost three percent market share in 2018.

Monster Beverage's net sales worldwide from 2008 to 2020 (in billion U.S. dollars)*

Characteristic	Net sales in billion U.S. dollars
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Release date

May 2021

More information

Region

Worldwide

Survey time period

2008 to 2020

Supplementary notes

* Includes $43.4 million, $40.3 million, $62.8 million, $15.0 million and $14.8 million for the years ended December 31, 2017, 2016, 2015, 2014 and 2013, respectively, related to the recognition of deferred revenue. Included in the $43.4 million, $40.3 million and $62.8 million recognition of deferred revenue for the years ended December 31, 2017, 2016 and 2015, respectively, is $0.6 million, $5.7 million and $39.8 million related to the accelerated amortization of the deferred revenue balances associated with certain of the company’s prior distributors who were sent notices of termination during the relevant periods.
Figures were rounded to provide a better understanding of the statistic.
Data prior to 2016 have been taken from previous annual reports.