Sports & Recreation

The Sports & Recreation market has grown rapidly in recent years, with consumers constantly seeking new hobbies and activities to enjoy, whether that be going to the theater, keeping fit in the gym, or having a relaxing day at a spa.

Many aspects of the industry have adapted to the online world, such as the rise of online betting and the reshaping of art through digitization. On a sporting level, wearable technology gives users access to data about their performance, while the sports fan experience can be enhanced through technology both in the stadium and on screens back home.

However, the entire industry has come under threat from the COVID-19 pandemic which has forced many people to stay indoors for extended periods of time. This not only stopped them from taking part in their favorite hobbies, but it also disrupted the entire professional sports industry. Only time will tell how, and when, the industry will be able to recover from this global crisis.

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Trending Facts & Insights

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  • Share of respondents who would feel comfortable going to the gym or an exercise class during the coronavirus (COVID-19) pandemic in the United States as of June 2020

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  • Biggest threats to revenues in the sports industry according to sports industry leaders worldwide as of August 2020

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  • Wealthiest owners of sports teams worldwide as of September 2020 (in billion U.S. dollars)

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  • Most popular sports among Generation Z in the United States as of August 2020

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Industry Definition

The Sports & Recreation industry is very wide-ranging, covering everything from museums to professional sports. The art and culture sector includes cultural events and the performing arts, as well as libraries and museums. Under the umbrella of recreation fall hobbies such as gardening and musical instruments, as well as amusement parks, national parks, and outdoor activities.

The sports side of the industry encompasses the entire professional sports market, including team sports and individual sports worldwide, as well as sports betting and the fan experience. Global sporting events such as the Olympics are also covered, alongside sports participation among the general public and its engagement with fitness and physical activity.

Finally, the industry includes the wellness and spas market, covering everything from day spas and massage parlors to yoga and meditation.

More interesting topics from the industry "Sports & Recreation"

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