Swarovski brand profile in the U.S.
With a brand awareness around 60 percent among jewelry owners in the U.S., Swarovski shows some untapped potential especially with the younger generations. With Gen Z consumers, Swarovski’s brand recognition, popularity, and share of ownership are below the older generations.
The brand is reaching out to new audiences by adding new colors and sizes of crystals to a variety of their own products and establishing collaborations with brands from other industries, such as cars, apparel, or consumer electronics.
Swarovski’s average to low KPI percentages in the U.S.
Swarowski is recognized as a jewelry brand by over 60 percent of jewelry owners in the United States. With about a quarter liking the brand and 17 percent owning a Swarovski piece, both the popularity and the ownership KPI leave room for improvement.
Swarovski might be facing challenges with Gen Z
With a brand awareness around 50 percent among Gen Z jewelry owners, Swarovski has some potential in audience growth among the younger. This translates other brand KPIs such as popularity, ownership,, and loyalty, which are also higher among older generations.
Combine a happy relationship and safety and security
Swarovski owners in the U.S. have spoken, and over percent say a happy relationship is among life’s most important aspects, followed by safety and security, and an honest and respectable life. Compared to non-customers of the Austrian jewelry brand, however, another data point stands out: Svarowski customers are significantly more concerned about social justice.
Published December 19. 2023
Explore brand KPI profiles by company
Understand what drives your audience
Compare brands, filter by survey items, or drill down to your very own hand-tailored target group. Our Consumer Insights tool has you covered.
Contact
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)