Video game franchises

Fortnite brand profile in the U.S.

Around 8 out of 10 video game franchise users in the United States recognize Fortnite. Developed by Epic Games, it is played by 33 percent of the franchise gamers. Among the various age groups, Gen Z exhibits the highest familiarity with the game brand, and around 32 percent of Generation X respondents had played Fortnite in the past 2 years before our survey.

Brand KPI profile

While Fortnite is well-known, other brand KPIs are spray and pray

Fortnite is one of the most well-known video game franchises in the United States. Some 80 percent of the surveyed respondents recognize Fortnite, and around one-third of them had played it in the past 2 years before our survey. Around 28 percent of video game franchise users had seen Fortnite on social media and in advertising over the past 3 months.

Generations

Fortnite has a precision audience aimbot for Gen Z

Fortnite rarely speaks to Baby Boomers. According to our survey, just 51 percent of video game franchise users born between 1946 – 1964 recognize Fortnite, and only around 15 percent have played the video game over the past 2 years. Meanwhile, around 39 percent of Gen Z respondents had played Fortnite, and 25 percent of Millennial franchise gamers had noticed the franchise on social media or in advertising during the past 3 months before our survey.

Life values

Fortnite users value success more than non-users

Let’s look at what matters to Fortnite gamers in their lives, apart from Fortnite. As can be seen, Fortnite players value success (53 %) more than non-players (37 %) of the video game franchise. Both audiences put equal emphasis on safety and security, but an honest and respectable life is more important to non-Fortnite-players.

Brand KPI deep dive