Apple iPhone brand profile in the U.S.
(Almost) everyone knows Apple in the United States. The California-based brand is recognized by 95 percent of smartphone owners, almost half of whom own an Apple iPhone.
The brand is equally well-known among consumers of different generations, while it performs better with younger generations in all other relevant brand KPIs. Furthermore, roughly half of iPhone owners in the U.S. consider a happy relationship to be one of their top priorities in life.
Who isn’t familiar with iPhones?
It comes as no surprise that smartphone owners in the United States are well aware of Apple iPhones. The smartphone brand scores an impressive 95 percent brand awareness among U.S. smartphone owners, and it is popular among 56 percent of them. Almost 50 percent own an iPhone, while about 64 percent had noticed the smartphone brand on social media or in advertising over the past 3 months before our survey, indicating there's quite a lot of media buzz around the iPhone.
Gen Z’s love for iPhone isn’t waning anytime soon
The iPhone is almost equally well-known among all generations, but performs far better with the younger generations in all other relevant brand KPIs. From brand popularity to media buzz – Gen Z and Millennials outrank older consumers. Nevertheless, around one-third of U.S. Baby Boomer smartphone owners own an iPhone, and 58 percent of Generation X respondents had noticed Apple as a smartphone brand on social media or in advertising within the past three months prior to our survey.
Success is more important to iPhone owners, while learning is less
According to our survey, 47 percent of the U.S. iPhone owners consider a happy relationship to be one of the three most important aspects in live, followed by 45 percent who prioritize an honest and respectable life. When comparing iPhone users to non-users, the most noticeable difference lies in their valuing of success, advancing their careers, and learning new things.
Published October 24, 2023
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