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European Accomodation Barometer
After two years of lockdowns and COVID restrictions, travel has come back in 2022. How do European hoteliers feel about the current market environment and their future prospects? How are they contending with digitalization and sustainability?
Here is a sneak preview of the European Accommodation Barometer findings at the macro level:
- Hoteliers have had a good 6 months and are optimistic about the future, although they’re still cautious, as issues such as the energy crisis remain challenging.
- All metrics indicate that independent hotels are doing worse than chains, and, in some instances, significantly worse.
- Hoteliers attach great importance to government policies and expectask policy makers to help them through these challenging times.