Consumer Reports

Everything you (n)ever wanted to know about consumers. From Statista.

The consumer reports from Statista Consumer Insights offer a snapshot of consumers in 55 countries, receiving four updates throughout the year. Each chapter of the reports provides you with an edited selection of results from the Statista Consumer Insights Global survey. The results include consumers' attitudes, usage and ownership data, as well as brand preferences and country comparisons, on a broad range of consumer topics, including but not limited to:

  • Marketing & social media
  • E-commerce & retail
  • Media & digital media
  • Food & nutrition
  • Mobility
  • Finance & insurance

  • representative Statistia Consumer Insights Global survey data
  • available for 55 countries
  • brand rankings
  • time series
  • country comparisons
  • 130+ pages of insights
  • 4 updates per year
  • data as of December 2023

Explore all consumer reports

All topics covered by the Statista consumer reports

Consumers in the United States

Consumers in the United States report