According to a survey by Rakuten Insight on online travel agencies (OTA) conducted in June 2023, 54 percent of Indian respondents between 45 and 54 years had used an online travel agency. In the age group 16 to 24 years, only 32 percent of respondents had used an OTA and 23 percent had never heard of OTAs before.
Online travel agencies are online platforms like Agoda, Skyscanner, Booking.com, or TripAdvisor that offer a wide range of tourism services.
Share of online travel agency usage in India as of June 2023, by age group
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I do not know what an online travel agency is
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Rakuten Insight. (August 2, 2023). Share of online travel agency usage in India as of June 2023, by age group [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1218219/india-online-travel-agency-usage-by-age-group/
Rakuten Insight. "Share of online travel agency usage in India as of June 2023, by age group." Chart. August 2, 2023. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1218219/india-online-travel-agency-usage-by-age-group/
Rakuten Insight. (2023). Share of online travel agency usage in India as of June 2023, by age group. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1218219/india-online-travel-agency-usage-by-age-group/
Rakuten Insight. "Share of Online Travel Agency Usage in India as of June 2023, by Age Group." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1218219/india-online-travel-agency-usage-by-age-group/
Rakuten Insight, Share of online travel agency usage in India as of June 2023, by age group Statista, https://www.statista.com/statistics/1218219/india-online-travel-agency-usage-by-age-group/ (last visited July 27, 2024)
Share of online travel agency usage in India as of June 2023, by age group [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1218219/india-online-travel-agency-usage-by-age-group/