India: online travel agency usage by age group

According to a survey by Rakuten Insight on online travel agencies (OTA) conducted in November 2020, 61 percent of Indian respondents between 45 and 54 years had used an online travel agency. In the age group 16 to 24 years, only 40 percent of respondents had used an OTA and twelve percent had never heard of OTAs before.
Online travel agencies are online platforms like Agoda, Skyscanner, Booking.com, or TripAdvisor that offer a wide range of tourism services.

Share of online travel agency usage in India as of November 2020, by age group

Characteristic	Yes	No	I do not know what an online travel agency is
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-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-

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Release date

January 2021

More information

Region

India

Survey time period

November 12 to 30, 2020

Number of respondents

7,565 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

The survey question was: "Have you used an online travel agency (OTA) before? (e.g. Agoda, Skyscanner, Booking.com, TripAdvisor)" Age group breakdowns:
16-24 years: 2,094 respondents
25-34 years: 2,850 respondents
35-44 years: 1,812 respondents
45-54 years: 645 respondents
55+ years: 164 respondents

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