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E-commerce in Vietnam - statistics & facts

The internet economy in Southeast Asia was forecasted to triple its market value in the next few years, with e-commerce accounting for the largest part of its total value. Among one of the fastest-growing internet economies within the region, Vietnam's e-commerce market value reached around 12 billion U.S. dollars in 2020, ranking only after Indonesia, Thailand, and Singapore. In Vietnam, the present digital population and rising internet penetration provide suitable conditions for e-commerce businesses to grow. Consequently, the e-commerce share of total retail sales has been increasing fast in the country, while online channels have surpassed modern retail channels in terms of growth within the FMCG market.

Domestic vs. international e-commerce brands

International e-marketplaces such as Singapore’s Shopee and Alibaba-owned Lazada currently hold the leading positions within the Vietnamese e-commerce market. Meanwhile, there has been an increasing number of newly registered Vietnamese e-commerce sites, especially in the form of e-marketplaces. Local brand The Gioi Di Dong has emerged as one of the most popular e-commerce sites in recent years, specializing in consumer electronics and IT devices. Overall, the business-to-consumer (B2C) revenue of the e-commerce sector has grown from under a billion U.S dollars in 2012 to over ten billion U.S. dollars in 2019.

E-commerce consumption during the COVID-19 pandemic

The travel, mobility, and accommodation sector accounted for the largest e-commerce expenditure among internet users in Vietnam in recent years. Meanwhile, this sector recorded a decrease of 45 percent in consumer spending in 2020 due to the impact of the COVID-19 pandemic on the travel and tourism industry. At the same time, other e-commerce categories saw significant growth, with food and personal care products having the highest increase in consumer expenditure. During the pandemic, more and more Vietnamese consumers have been willing to shop online for basic necessities and fresh products. As a result, online grocery shopping has had the highest growth in usage at the expense of traditional retail outlets. This new and quickly adopted habit was expected to stay even after the pandemic.

Key figures

The most important key figures provide you with a compact summary of the topic of "E-commerce in Vietnam" and take you straight to the corresponding statistics.

Digital consumers

E-commerce sites and segments

E-payment

Interesting statistics

In the following 6 chapters, you will quickly find the {amountStatistics} most important statistics relating to "E-commerce in Vietnam".

E-commerce in Vietnam

Dossier on the topic

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E-commerce in Vietnam - statistics & facts

The internet economy in Southeast Asia was forecasted to triple its market value in the next few years, with e-commerce accounting for the largest part of its total value. Among one of the fastest-growing internet economies within the region, Vietnam's e-commerce market value reached around 12 billion U.S. dollars in 2020, ranking only after Indonesia, Thailand, and Singapore. In Vietnam, the present digital population and rising internet penetration provide suitable conditions for e-commerce businesses to grow. Consequently, the e-commerce share of total retail sales has been increasing fast in the country, while online channels have surpassed modern retail channels in terms of growth within the FMCG market.

Domestic vs. international e-commerce brands

International e-marketplaces such as Singapore’s Shopee and Alibaba-owned Lazada currently hold the leading positions within the Vietnamese e-commerce market. Meanwhile, there has been an increasing number of newly registered Vietnamese e-commerce sites, especially in the form of e-marketplaces. Local brand The Gioi Di Dong has emerged as one of the most popular e-commerce sites in recent years, specializing in consumer electronics and IT devices. Overall, the business-to-consumer (B2C) revenue of the e-commerce sector has grown from under a billion U.S dollars in 2012 to over ten billion U.S. dollars in 2019.

E-commerce consumption during the COVID-19 pandemic

The travel, mobility, and accommodation sector accounted for the largest e-commerce expenditure among internet users in Vietnam in recent years. Meanwhile, this sector recorded a decrease of 45 percent in consumer spending in 2020 due to the impact of the COVID-19 pandemic on the travel and tourism industry. At the same time, other e-commerce categories saw significant growth, with food and personal care products having the highest increase in consumer expenditure. During the pandemic, more and more Vietnamese consumers have been willing to shop online for basic necessities and fresh products. As a result, online grocery shopping has had the highest growth in usage at the expense of traditional retail outlets. This new and quickly adopted habit was expected to stay even after the pandemic.

Interesting statistics

In the following 6 chapters, you will quickly find the {amountStatistics} most important statistics relating to "E-commerce in Vietnam".

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