Alcoholic Drinks in China 2022

Topics of the survey

• General consumption
• Consumer behavior
• Beer
• Cider & Perry
• Wine
• Sparkling Wine
• Spirits
• Characteristics & demographics

• Method: Online survey
• Survey name: Alcoholic Drinks: China
• Region: China
• Number of respondents: 1289
• Age of respondents: 18 to 64 years old
• Type of respondents: residential online population
• Survey time period: 14 July 2022 to 22 July 2022

• Gender
• Age (basic)
• Annual household income (in ¥) - China

General consumption

• Which of the following drinks have you consumed in the past 12 months?
• Out of the following, which is your favorite drink?

• Which of these statements about alcoholic drinks do you agree with?
• And which of these statements about alcoholic drinks do you agree with?
• Have you done the following activities in the past 12 months?
• What do you expect to do more in the next 12 months?
• What do you need to have a good night out?
• Are you trying to change your alcohol drinking behavior?
• Do you prefer to drink the following drinks in private or in public (pubs/restaurants/clubs, etc.)? / Preferred drinking location - Beer
• Do you prefer to drink the following drinks in private or in public (pubs/restaurants/clubs, etc.)? / Preferred drinking location - Beer mix
• Do you prefer to drink the following drinks in private or in public (pubs/restaurants/clubs, etc.)? / Preferred drinking location - Cocktails / long drinks
• Do you prefer to drink the following drinks in private or in public (pubs/restaurants/clubs, etc.)? / Preferred drinking location - Non-alcoholic beer
• Do you prefer to drink the following drinks in private or in public (pubs/restaurants/clubs, etc.)? / Preferred drinking location - Rice wine
• Do you prefer to drink the following drinks in private or in public (pubs/restaurants/clubs, etc.)? / Preferred drinking location - Sparkling wine
• Do you prefer to drink the following drinks in private or in public (pubs/restaurants/clubs, etc.)? / Preferred drinking location - Pure spirits / liquor
• Do you prefer to drink the following drinks in private or in public (pubs/restaurants/clubs, etc.)? / Preferred drinking location - Wine

• Which of these statements about beer do you agree with?
• On average, how often have you consumed the following beverages in the past 12 months? Please also include your consumption in pubs/restaurants/clubs, etc.
• On average, how often have you consumed the following beverages in the past 12 months? Please also include your consumption in pubs/restaurants/clubs, etc.
• On average, how often have you consumed the following beverages in the past 12 months? Please also include your consumption in pubs/restaurants/clubs, etc.
• Regarding alcohol content, what types of beer have you consumed in the past 12 months?
• What kind of beer have you consumed in the past 12 months?
• On average, how many beers (330 ml / 12 ounces) do you consume on a day when you drink beer during the week (Monday - Thursday)?
• On average, how many beers (330 ml / 12 ounces) do you consume on a day when you drink beer on the weekend (Friday - Sunday)?
• On which occasions have you consumed beer in the past 12 months?
• Which taste characteristics do you like in beer?
• Do you prefer domestic or imported beer?
• What do you prefer in beer?
• What do you prefer in beer?
• What do you prefer in beer?
• What do you prefer in beer?
• What do you prefer in beer?
• What do you prefer in beer?
• Why do you usually drink beer?
• What do you associate with beer?
• Which of these countries do you associate with good beer?
• What was the reason that you have tried out new beer brands in the past 12 months?
• Where have you purchased beer in the past 12 months? Please select all that apply
• Out of the following, which are the most important aspects when buying beer? Please select all that apply
• Which container do you prefer, when buying beer?
• How much, on average, have you paid for a bottle of beer (330ml) in a store in the past 12 months?
• Which of these beer brands do you know, even if only by name?
• Which of these beer brands have you purchased in the past 12 months?
• Which of these beer brands is your favorite beer brand?

• Which of these statements about wine do you agree with?
• On average, how often have you consumed the following beverages in the past 12 months? Please also include your consumption in pubs/restaurants/clubs, etc.
• What kind of wines have you consumed in the past 12 months?
• On average, how many glasses of wine (200 ml / 6 ounces) do you consume on a day when you drink wine during the week (Monday - Thursday)?
• On average, how many glasses of wine (200 ml / 6 ounces) do you consume on a day when you drink wine on the weekend (Friday - Sunday)?
• On what occasions have you consumed wine in the past 12 months?
• What is your favorite type of wine?
• Which of these grape varieties do you prefer when you drink red wine?
• Which of these grape varieties do you prefer when you drink white wine?
• What do you prefer in wine?
• What do you prefer in wine?
• What do you prefer in wine?
• What do you prefer in wine?
• Why do you usually drink wine?
• How often have you tried out different wines in the past 12 months?
• What do you associate with wine?
• Which of these countries do you associate with good wine?
• Where have you purchased wine in the past 12 months?
• Out of the following, which are the most important aspects when buying wine?
• How much, on average, have you paid for a bottle of wine (750ml) in a store?

• On average, how often have you consumed the following beverages in the past 12 months? Please also include your consumption in pubs/restaurants/clubs, etc.
• What types of sparkling wine have you consumed in the past 12 months?
• What do you associate with sparkling wine?
• Which of these sparkling wine brands do you know, even if only by name?
• Which of these sparkling wine brands have you purchased in the past 12 months?

• Which of these statements regarding spirits / liquor do you agree with?
• On average, how often have you consumed the following beverages in the past 12 months? Please also include your consumption in pubs/restaurants/clubs, etc. / Drinking frequency - Rice wine
• On average, how often have you consumed the following beverages in the past 12 months? Please also include your consumption in pubs/restaurants/clubs, etc. / Drinking frequency - Cocktails / long drinks
• On average, how often have you consumed the following beverages in the past 12 months? Please also include your consumption in pubs/restaurants/clubs, etc. / Drinking frequency - Pure spirits / liquor
• What types of spirits / liquors have you consumed in the past 12 months? Please also take into consideration long drinks and cocktails.
• In which way(s) have you consumed spirits / liquor in the past 12 months?
• On what occasions have you consumed spirits / liquor in the past 12 months?
• What do you prefer in spirits / liquor?
• What do you prefer in spirits / liquor?
• What do you prefer in spirits / liquor?
• What do you prefer in spirits / liquor?
• What do you prefer in spirits / liquor?
• What do you prefer in spirits / liquor?
• Why do you usually drink spirits / liquor?
• What do you associate with spirits / liquor?
• Where have you purchased spirits / liquor in the past 12 months?
• Out of the following, which are the most important aspects when buying spirits / liquor?
• Which of these spirits / liquor brands do you know, even if only by name?
• Which of these spirits / liquor brands have you purchased in the past 12 months?
• Which of these spirits / liquor brands do you know, even if only by name?
• Which of these spirits / liquor brands have you purchased in the past 12 months?

• What is your gender?
• How old are you?
• How old are you?
• How old are you?
• How old are you?
• What is your marital status?
• Do you consider yourself part of the LGBTQ+ community?
• What is your gender identity?
• Which of the following best describes you?
• Which of the following best describes you?
• Where do you currently live?
• Recode based on Region (detailed) - China
• Recode based on Education
• What is the highest level of education you have completed?
• Which of the following categories best describes your current employment status?
• Recode based on Employment status
• Recode based on Employment status
• If you add up everything: About how high is the annual gross income that your total household disposes of, before tax and contributions?
• Recode based on Annual household income (in ¥) (detailed) - China
• How big is the town you live in?
• Recode based on Community size (detailed)
• In what type of community do you live?
• What is your current living situation (main residence)?
• How many people – including yourself and all children – permanently live in your household?
• How many children and teenagers below 14 years of age permanently live in your household, no matter if they are your natural children or not?
• Typology based on Household size and Children under 14 years of age in household
• Who do you currently live with?
• Recode based on Household constellation
• Recode based on Household constellation
• Recode based on Political position (10-point scale)
• Recode based on Political position (10-point scale)
• Many people use the terms 'left' and 'right' when they want to describe political views. Where would you place yourself on a scale from left to right?
• Out of the following list, which are the 3 most important aspects to you in life? Please choose exactly 3.