Use of mobile phones by movies goers 2012

The IAB report, based on research carried out in August and September 2012, focuses on movie goers and their use of mobile phones. It shows, among others, which parts of the going-to-the-movies experience are executed with the help of phones and gives insights into the mobile movie etiquette, as understood by the respondents.
  • Language: English
  • Released: October 2012
Study included in Corporate Account only.
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