Target group: Retirees in Italy

Statista Consumer Insights report


Selected insights on target group: Retirees in Italy

  • 37% of retirees have a high annual household income
  • Being successful has less importance to retirees than to the average onliner
  • 47% of retirees are laggards or in the late majorty of innovation adoption
  • A relatively high share of retirees think that health & social security are issues that need to be addressed
  • Retirees remember seeing ads in video portals less often than the average onliner

More than 7,500

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