Target audience: Cannabidiol (CBD) users in the United States

Statista Consumer Insights report

Target audience: Cannabidiol (CBD) users in the United States

This report offers the reader a comprehensive overview of cannabidiol (CBD) users in the United States: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark cannabidiol (CBD) users in the United States (''target audience'') against the average U.S. consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey.

Table of contents

Selected insights on target audience: Cannabidiol (CBD) users in the United States

  • Cannabidiol (CBD) users typically have a high annual household income
  • An honest and respectable life has less importance to cannabidiol (CBD) users than to the average consumer
  • 24% of cannabidiol (CBD) users are innovators or early adopters of new products
  • A relatively low share of cannabidiol (CBD) users think that rising prices, inflation & cost of living are issues that need to be addressed
  • Cannabidiol (CBD) users remember seeing ads on editorial websites and apps more often than the average consumer

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