Digital Economy United States

In this recorded webinar from March 2022 Ann-Kathrin Kohl, Team Lead Consumer Insights, uncovered the latest digital trends, impact of COVID-19 and consumer reactions in the U.S.

 The United States is the world’s leading economic power. Although China has challenged the country’s economic and technological dominance over the last two decades, the U.S. remains at the global forefront by a wide margin. Especially with regard to the digital revolution, the U.S. has been and remains a trailblazer that keeps expanding the digital economy both domestically and abroad. Far from the slowing down this trend, COVID-19 immediately became an unstoppable force of digitization and propelled unprecedented growth to digital businesses, changing the way we conduct our lives.

The webinar covers:
• Digital trends in the United States
• Impact of Covid-19 on the digital economy
• Rapid expansion of digital services and players
• Consumer trends and behavior in the times of change