In this webinar recording from November 2022, Florian Kuhr, Senior Director – Growth and Europe at Statista Q shared insights on the latest e-commerce and omnichannel trends that will have a profound and lasting impact on how consumers interact with Retailers and Brands.
In a world with diverse opportunities for multi-channel touchpoints with customers, the question is how companies can identify what their customers want, and which measures really work. Using latest consumer trend data and case study examples with reference to a huge body of research, Florian provided the latest outlook into the global e-commerce market and connect insights on latest consume trends and drivers with market potentials for selected omnichannel solutions.
During the webinar Florian addressed the following:
• Current growth and weakening factors of the latest e-commerce market outlook
• Cross channel services enabling frictionless and convenient customer journeys
• Role of social media and entertainment touchpoints as social commerce channels
• AI driven technologies elevating the in-store experience
If you have any questions, don’t hesitate to reach out to webinars@statista.com.
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