Smartphone Prices to Drop Everywhere But in North America


As the higher end of the smartphone market becomes increasingly saturated and prolonged upgrade cycles threaten to hamper further growth, price becomes the most important growth driver in the smartphone industry.

According to IDC, the average selling price of smartphones worldwide will drop from $337 this year to $265 by 2017, enabling more and more people outside North America and Western Europe to make the switch from feature phones to smartphones. The drop in smartphone prices is mainly driven by Android phones, as Google's open source operating system lowers the barriers for new manufacturers to enter the smartphone market, particularly in the low-cost segment.

IDC expects global smartphone shipments to grow at an average growth rate of 18 percent until 2017, with most of the growth occuring outside of Europe and North America.

Infographic: Smartphone Prices to Drop Everywhere But in North America | Statista
Related Infographics
  • Cloud Computing
    These Technologies Will Shape the Near Future

    This chart shows which technologies C-level executives from 70 countries expect to be particularly important in the next 3-5 years.

  • Apple
    Apple Claims 92% of Global Smartphone Profits

    This chart shows the estimated operating profit share of leading smartphone vendors.

  • Smartphones
    The Smartphone Market Is Not a Two-Horse Race

    This chart illustrates that the global smartphone market is not a two-horse race between Apple and Samsung.

  • Tablets
    The Global Tablet Market Is in Decline

    This chart shows year-over-year growth of worldwide tablet shipments.

  • Smart homes
    U.S. Leads the Way in Smart Home Adoption

    This chart shows the estimated number of smart homes in the five largest markets for smart home technology.

You may also be interested in...
Infographic Newsletter

Statista offers daily infographics about trending topics covering Media and Society.

Download & Reference

Related market forecasts
Who may use the "Chart of the Day"?
The Statista "Chart of the Day", made available under the Creative Commons License CC BY-ND 3.0, may be used and displayed without charge by all commercial and non-commercial websites. Use is, however, only permitted with proper attribution to Statista.

Which topics are covered by the "Chart of the Day"?
The Statista "Chart of the Day" currently focuses on two sectors: "Media and Technology", updated daily and featuring the latest statistics from the media, internet, telecommunications and consumer electronics industries; and "Economy and Society", which inlcudes current data from the United States and around the world relating to economic and political issues as well as sports and entertainment.

Can Statista create customized charts?
Absolutely! For information on tailor-made and sector-specific Charts of the Day, please contact Jan Ahrens