Mobile Accounts for More Than Half of Facebook's Revenue
In the first quarter of 2014, mobile ads generated $1.3 billion in revenue, accounting for 59 percent of Facebook's ad revenue and 53 percent of the company's total revenue. Even more impressively, mobile ads accounted for more than 90 percent of the company's revenue growth compared to last year's first quarter. So apparently Facebook's mobile ad business has evolved to become the company's primary growth driver. Growing a multi-billion dollar ad business out of thin air in less than two years is a pretty impressive achievement, one that Facebook's shareholders will surely appreciate.
- Number of monthly active Facebook users worldwide from 3rd quarter 2008 to 3rd quarter 2014 (in millions)
Number of monthly active Facebook users worldwide as of 3rd quarter 2014
- Leading product brands with the most fans on Facebook in October 2014 (in millions)
Most popular product brands on Facebook in October 2014
- Facebook's advertising revenue worldwide from 2012 to 2016 (in billion U.S. dollars)
Facebook: advertising revenue worldwide 2012-2016
- Mobile advertising spending worldwide 2010-2017Mobile advertising spending worldwide 2010-2017
- Global mobile advertising revenue 2012-2013Global mobile advertising revenue 2012-2013
- Distribution of Facebook advertising worldwide 2013-2014, by platformDistribution of Facebook advertising worldwide 2013-2014, by platform
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