Mobile Accounts for More Than Half of Facebook's Revenue
In the first quarter of 2014, mobile ads generated $1.3 billion in revenue, accounting for 59 percent of Facebook's ad revenue and 53 percent of the company's total revenue. Even more impressively, mobile ads accounted for more than 90 percent of the company's revenue growth compared to last year's first quarter. So apparently Facebook's mobile ad business has evolved to become the company's primary growth driver. Growing a multi-billion dollar ad business out of thin air in less than two years is a pretty impressive achievement, one that Facebook's shareholders will surely appreciate.
Most popular Facebook games in August 2015, based on number of daily active users (in millions)
Facebook: most popular game DAU 2015
Most popular Facebook apps in August 2015, by monthly active users (in millions)
Monthly active users of the most popular Facebook apps 2015
Number of monthly active Facebook users worldwide as of 2nd quarter 2015 (in millions)
Facebook: number of monthly active users worldwide 2008-2015
- Facebook: advertising revenue worldwide 2012-2016Facebook: advertising revenue worldwide 2012-2016
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