Mobile Accounts for More Than Half of Facebook's Revenue
In the first quarter of 2014, mobile ads generated $1.3 billion in revenue, accounting for 59 percent of Facebook's ad revenue and 53 percent of the company's total revenue. Even more impressively, mobile ads accounted for more than 90 percent of the company's revenue growth compared to last year's first quarter. So apparently Facebook's mobile ad business has evolved to become the company's primary growth driver. Growing a multi-billion dollar ad business out of thin air in less than two years is a pretty impressive achievement, one that Facebook's shareholders will surely appreciate.
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- Leading product brands with the most fans on Facebook in July 2014 (in millions)
Most popular product brands on Facebook in July 2014
- Number of monthly active Facebook users worldwide from 3rd quarter 2008 to 2nd quarter 2014 (in millions)
Number of monthly active Facebook users worldwide as of 2nd quarter 2014
- Facebook's advertising revenue worldwide from 2012 to 2016 (in billion U.S. dollars)
Facebook: advertising revenue worldwide 2012-2016
- Mobile advertising conversions in the United Kingdom (UK) Q3 2013-Q2 2016Mobile advertising conversions in the United Kingdom (UK) Q3 2013-Q2 2016
- Mobile advertising reach in the United Kingdom (UK) Q3 2013-Q2 2016Mobile advertising reach in the United Kingdom (UK) Q3 2013-Q2 2016
- Mobile advertising spending in the United Kingdom (UK) 2009-2013, by formatMobile advertising spending in the United Kingdom (UK) 2009-2013, by format
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